I believe the photo at the top is artistic compared to the bottom one because of the facial expression and the background. It reveals a story about them or shows how they feel. The black and white also makes the photo much more powerful and emotional compared to the commerical magazine at the bottom. This photo at the bottom is very commercial because of the logos on the cover and and how eye catching the colors are. The attraction it has to readers is very different then the artistic photo because of  what it is trying to sell, instead of of revealing something about the subject.